WE FILL THE FORM WITH CONTENT

Marketing communication has many forms. But the form must be filled with quality content so that...

...customers can draw information, advice, ideas, entertainment and hints and tips, which they are interested in and which will make their lives easier. This should please their soul, ears and eyes. Filling the form with the right content is exactly what we do: what to say to whom, why, when and how...

Five Zlatý středník prizes including first, second, third and special awards, and four Fénix awards are a perfect appreciation of our work.

WHAT WE DO

We create original, creative and targeted content, which strengthens your brand, sells your products and entertains your customers. And if you have too much content you don’t know what to do with it, we will provide you with professional content curators.

We publish printed magazines of all kinds (B2C, B2B, B2E), prepare presentation materials for both clients and company internal needs, we arrange PR, events and all BTL outputs. We supply content for online marketing – to web pages and for social media; we can create tablet magazines and other attractive presentations. In addition, we can arrange optimum distribution of content to meaningful channels, including the purchase of media.

Last year, we produced, wrote, photographed, printed, recorded and broadcast 42 magazines and 189 web pages.

WHAT WE OFFER

Either the whole or any part – it depends on you.

Conversion of terms such as omnichannel, 360° approach, content curation & management, service design and other trendy “buzzwords” into something comprehensible, functional, attractive and successful. In other words, we will arrange everything, from full-service to individual posts on Facebook with the same enthusiasm, because we know the content is about quality, not quantity.

We perceive business as a partnership – an equal relationship based on respect, flexibility, sharing, loyalty, trust, endurance and, last but not least…. joy.

REFERENCES

The summary of our work for past, current and future clients...

  • Marionnaud

    Client: Marionnaud Parfumeries
    Description: B2C magazine for clients of parfumeries, a quarterly since 2013, Czech and Slovak language versions
    Activity: full-scale production including coordination of individual cosmetic brands

  • Gastro

    Client: MAKRO ČR/METRO SR
    Description: B2B magazine for professionals in the field of gastronomy; a quarterly since 2009, print run of 30,000 pcs, Czech and Slovak language versions
    Activity: full-scale production including printing

  • Váš obchod

    Client: MAKRO ČR/METRO SR
    Description: B2B magazine for retailers in Czech and Slovak language versions, a quarterly since 2007, print run of 30,000 pcs
    Activity: full-scale production including printing

  • Epikure

    Client: MAKRO ČR
    Description: B2C magazine with a range of goods offered by MAKRO in individual categories, information about the origin and details of products, monthly since 2013, print run of 300,000 pieces
    Activity: supply of content, photo editing, graphic design

  • Culinar

    Client: METRO SR
    Description: B2C magazine with a range of goods offered by METRO in individual categories, information about the origin and details of products, monthly since 2013, print run of 150,000 pcs
    Activity: supply of content, photo editing, graphic design

  • James Thomas catalogue

    Client: Area for Industries
    Description: B2B catalogue with a range of products for customers, 2015
    Activity: concept and design

  • Mobiltechlifts brochure

    Client: Area for Industries
    Description: B2B brochure/catalogue with a range of products for customers of the Milos group, 2015
    Activity: concept and design including printing

  • Můj obchod

    Client: MAKRO ČR/METRO SR
    Description: B2B booklet for retailers, 2013
    Activity: full-scale production excl. printing

  • Villa Memories book

    Client: Villa Memories
    Description: presentation book of luxury accommodation for partners, 2014
    Activity: full-scale production incl. photos and printing

  • Moje jedle

    Client: Interspar
    Description: B2E magazine for employees, 2012
    Activity: full-scale production including printing

  • Globus Mini

    Client: Globus ČR
    Description: B2C magazine for Globus customers, especially mothers and families with children, print run of 100,000 pcs in the Czech language version, 2009–2012
    Activity: full-scale publishing production excl. printing

  • 100 sýrů z Globusu

    Client: Globus ČR
    Description: B2C publication about cheese, 2011
    Activity: full-scale production excl. printing

  • Globus Mini – speciál Grilování

    Client: Globus ČR
    Description: special edition of the Globus Mini magazine – Barbecue, 2011
    Activity: full-scale production excl. printing

  • Globus Vánoční kuchařka

    Client: Globus ČR
    Description: special edition Christmas cookbook, 2011
    Activity: full-scale production excl. printing

  • M+

    Client: MAKRO ČR/METRO SR
    Description: B2E magazine for MAKRO ČR and METRO SR employees, print run of 5,300 pcs, 2009–2010
    Activity: full-scale production

  • Novinky Avon, Centro Zlín, Galerie

    Clients: Avon CZ; OC Centro Zlín; Galerie Butovice
    Description: B2E/B2B magazine for Avon, print run of 80,000 pcs, 2007–2008. B2C magazine for OC Centro Zlín, published quarterly until 2009, print run of 100,000 pcs. B2C magazine for Galerie Butovice, print run of 85,000 pcs, 2008.
    Activity: full-scale production excl. printing

  • UPC – Merchandising goods

    Client: UPC
    Description: Internal materials (cups, mouse pads) for UPC employees
    Activity: full-scale production

  • Babiččina volba – PR articles

    Client: WMC/GREY
    Description: PR articles prepared for various printed media
    Activity: design, texts, photo editing

  • Villa Memories – DL leaflet

    Client: Villa Memories
    Description: promo leaflet for visitors
    Activity: full-scale production incl. printing and distribution

  • Villa Memories – Info board Golf Čeladná

    Client: Villa Memories
    Description: information board for golf course
    Activity: full-scale production excl. printing

  • Villa Memories – Door label

    Client: Villa Memories
    Description: internal POS materials
    Activity: design, texts, production

  • ERSTE Premier – POS materials

    Client: ERSTE Premier, Česká spořitelna
    Description: POS materials for airport lounge ERSTE Premier Lounge
    Activity: photo production, production and postproduction

  • ERSTE Premier – Invitation to services

    Client: ERSTE Premier, Česká spořitelna
    Description: invitation to the world of EP services
    Activity: full-scale production excl. printing

  • ERSTE Premier – Benefit club leaflet

    Client: ERSTE Premier, Česká spořitelna
    Description: services leaflet Premier Benefit club
    Activity: full-scale production excl. printing

  • ERSTE Premier – Christmas airport campaign

    Client: ERSTE Premier, Česká spořitelna
    Description: acquisition campaign for visitors of ERSTE Premier lounge at Václav Havel Airport
    Activity: full-scale production excl. printing

  • ERSTE Premier – Opening Plzeň

    Client: ERSTE Premier, Česká spořitelna
    Description: exclusive event for selected VIP guests in the Marriott Hotel Plzeň
    Activity: complete supporting programme (luxury competitions, presentation for partners, performance by an opera singer, decoration of premises, BTL materials

  • ERSTE Premier – Christmas decoration of branches

    Client: ERSTE Premier, Česká spořitelna
    Description: decorating ERSTE Premier centres
    Activity: commissioning of designer and choosing design style, complete Christmas decoration, gifts, branded wrapping paper, ribbons and other accessories

  • Advertorial Maso

    Client: MAKRO ČR
    Description: Advertorial for purchased media
    Activity: design, texts

  • UCB Acquisition boards

    Client: UniCredit Bank
    Description: acquisition boards for SMEs
    Activity: texts, design, all production and postproduction works

  • ERSTE Premier – Airport lounge photo shooting

    Client: ERSTE Premier, Česká Spořitelna
    Description: photo production for ERSTE Premier lounge at Václav Havel Airport
    Activity: full-scale photo production and postproduction works

  • ERSTE Premier – Bankers photo shooting

    Client: ERSTE Premier, Česká spořitelna
    Description: bankers photo production for internal materials
    Activity: full-scale photo production and postproduction works

  • Villa Memories – luxury pension photo shooting

    Client: Villa Memories
    Description: interior and exterior promotional photographs
    Activity: full-scale photo production and postproduction work

  • Tygří mast – key visual

    Client: Santé Medical, s.r.o.
    Description: key visual for the communication of brand
    Activity: Fcreative work and design, incl. printing

  • Marionnaud - digital magazine (tablet, mobile, website)

    Client: Marionnaud Parfumeries
    Description: B2C magazine for clients of parfumeries, issued as a magazine for tablets since 2015
    Activity: full-scale production

  • Epikure - digital magazine (tablet, mobile, website)

    Client: MAKRO ČR
    Description: B2C magazine with a range of goods offered by MAKRO in individual categories, information about the origin and details of products, issued as a magazine for tablets since 2015
    Activity: supply of content, photo editing, graphic design

  • Epikure - campaign for digital magazine

    Client: MAKRO ČR
    Description: campaign launching digital Epikure - B2C magazine with a range of goods offered by MAKRO, digital version contains extended content, exclusive video and recipes, 2015
    Activity: concept, design and production
    Watch video

  • Local suppliers - website

    Client: MAKRO ČR/METRO SR
    Description: interviews with MAKRO's regional suppliers and compiling their business stories for the MAKRO Local Supplier campaign
    Activity: supply of content

  • Fish and seafood - website

    Client: MAKRO ČR
    Description: range of fish and seafood offered by MAKRO, information about the origin and details of products, 2015
    Activity: supply of content

  • Rossmann – Microsite

    Client: ROSSMANN
    Description: design and implementation of a microsite creation, FB apps and online media support of the microsite and FB profile
    and online media support microsite
    and FB profile.
    Activity: graphic design, copywritting, media space plan, FB applications, 2014

  • Babiččina volba and Makro – Website

    Clients: Babiččina volba, MAKRO ČR
    Description: web design, photo editing and texts for MAKRO, Babiččina volba web content
    Activity: graphic design, texts, editing, photo editing

  • Interspar – Facebook

    Client: Interspar
    Description: Facebook site content
    Activity: supply of content

  • PRE – Web texting

    Client: Pražská energetika, a.s.
    Description: rewriting of new web pages, www.pre.cz
    Activity: review and editorial work, proofreading, coordination

  • Villa Memories – Newsletter

    Client: Villa Memories
    Description: interactive B2C newsletter
    Activity: full-scale production

OUR TEAM

Our team consists of 20 members; if we cannot do something ourselves, we cooperate with a wide range of top specialists in on-line, social media, ATL and BTL advertising and PR.

  • Helena Křesinová

    Owner and CEO

    Following her English and American studies and Philosophy studies, she worked as an editor-in-chief and director of review and editing works in multinational publishing houses. She founded the publishing agency Salt & Pepper, which has been a content marketing agency since 2011. She has been managing the agency for nine years. Since 2014, she has been the sole owner, dealing with the strategy development of the company and new projects.

  • Petra Kobilková

    Managing Director

    She participates in the company management and covers all operations for MAKRO ČR, METRO SR, Marionnaud ČR/SR and Milos. She has been working for S&P for eight years, where she has been responsible for several major clients such as UniCredit Bank, P&G, Lagris, Avon, UPC and others. She studied media at UNYP and at the University of Westminster in London.

  • Jana Pokorná

    Project Manager

    For two years, Jana has been ensuring a smooth preparation process of both language versions of the Marionnaud Paris magazine and BTL materials for this brand. She formerly worked as an Account Director for clients such as Škoda Auto, GSK or Nestlé in Lowe GGK, Leagas Delaney and WMC/Grey agencies.

  • Lucie Kalusek

    Account Manager

    Lucia participated in the creation of the Marionnaud magazine for the Czech Republic and Slovakia while working for its former producer (MarkBBDO). At S&P, she communicates with supplier brands and provides content materials. At the same time, she is in charge of strategic and personnel PR and media relations.

  • Hedvika Bäumeltová

    Office Manager

    Hedvika has returned after a year's break. Previously, she was responsible for BTL activities for Erste Premier and B2E magazine Interspar . She worked as a Project Manager at WMC / GREY , where she joined in 2008 after a previous engagement in Stillking Films and London Loveurope Limited.

  • Martina Kotrbová

    Publishing Director

    Martina ensures a smooth editing process. She supervises the quality of texts and tests new authors. After she completed Czech studies and English and American Studies at the Faculty of Arts, Charles University, she left for USA to work. After returning, she worked for several publishing houses such as Hachette Filipacchi, Sanoma and Bauer Media.

  • Petra Costello

    Art Director

    Following her maternity leave, Petra returned to the position of art director at the B2B Gastro magazine for MAKRO. She created graphic concepts for all of our titles and BTL communications for Globus, Interspar, Lagris, Babiččina volba and Procter & Gamble. She gained her professional experience in Hachette Filipacchi, Sanoma, Springer Media and Bauer Media.

  • Dragan Pasovsky

    Strategy & Creative

    Dragan plans strategies and manages the creative process for non-publishing contracts and tenders. He learned his trade at MarkBBDO, where he spent six years working as a senior creative copywriter. He launched new products and built brands of all segments. Dragan was awarded several international and Czech creative prizes.

  • Roman Martinka

    Graphic Designer

    Roman has been designing our magazines and other printed or online publications for 7 years. Since 1993, he has worked for various companies: Springer Media, Sanoma, Hachette Filipacchi, Economia, off s.r.o., SAATCHI & SAATCHI etc.

  • Michaela Kašparová

    Editor

    Since 2012, she holds the position of Editor of the B2B magazine Gastro and, among other things, she also contributes to the preparation of texts for the Epikure and Váš obchod magazines. She acquired her professional experiences at the Hachette Filipacchi, Burda Praha, Czech News Center and Mladá fronta publishing houses.

CONTACT DETAILS

Thank you in advance for your enquiries. Feel free to write or call us, we look forward to hearing from you!

Salt&Pepper Agency

MÁNES
Masarykovo nábřeží 250
110 00, Prague 1

Hedvika Bäumeltová
m: +420 724 666 600
e: baumeltova@saltpepper.cz

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